Fair Trade — Why It Is Important

Introduction Fair trade is increasingly popular for imported goods. You may see coffee in your gourmet food store with a “fair trade” label. You may see textiles and crafts for sale on the web advertised as being “fair trade” products. But what is it exactly? Fair trade is an approach to marketing that incorporates environmentally sustainable development and humane wages and working conditions. It is based on the twin principles that the producer of a product should receive a living wage for his or her work and that commerce should be done with the intent of maintaining environmental conditions for future generations. Those goals are accomplished by working directly with small businesses, cooperatives and community-based organizations, thereby cutting out layers of middlemen. As a consequence of the elimination of middlemen, the retail prices for fair trade items are comparable to products that are not fair trade.

Social Justice

In determining a living wage, consideration is given to the locality in which the products are made. If the local country has a minimum wage law, the wages for fair trade products will at least match it. Sometimes, however, a legal minimum wage is less than a living wage. Where that is the case, the fair trade producer will receive at least a living wage. Fair trade workers are organized into cooperatives or other participatory workplaces. That way, each worker can have a say in local issues, such as working hours and safe and dignified working conditions. The cooperatives often take initiatives with respect to other worker benefits, such as health care, child care and education. Some cooperatives can provide loans and other assistance to workers as they set up their own small businesses. Fair trade cooperatives will often work to improve conditions in the community. Up to 70% the workers empowered and assisted by fair trade cooperatives are women who are often mothers and the sole wage earners for their families.

Environmental Sustainability

A living wage and decent working conditions are one of the two founding principles of the fair trade movement. The other founding principle is environmental sustainability. Fair trade coffee and cocoa cooperatives require their members to use sustainable agricultural methods and to grow organic agricultural products. Raw materials used for textiles and other products are produced using environmentally sustainable methods. Some fair trade cooperatives have sought out producers in geographical regions with rich biodiversity and developed products that use the local resources in a sustainable way.

Other Social Issues

In addition to a living wage for their producers and an environmentally sustainable approach to commerce, fair trade enterprises also give importance to other social issues. For example, fair trade artisans often use traditional crafts and skills in making their products. Doing so preserves their cultural identity and furthers world-wide cultural diversity. Fair trade cooperatives find it essential to be accountable to the public, so they set up review processes in which accountability and transparency are fundamental. Finally, because the concept of fair trade is dependant upon the ability of consumers to make educated purchases, fair trade cooperatives consider the education of their consumers to be one of their most important responsibilities.

Beautiful Products

Best of all, fair trade products are excellent products. As important as the economic, environmental and social principals are to your purchase of a fair trade product, the most important reason to buy them is their quality. Fair trade clothing and accessories are beautiful, unique, sometimes exotic. The coffee and cocoa are rich and flavorful. The home décor items are always unusual as well elegant, whimsical and well-made. Try a fair trade product the next time you make a purchase. In addition to ensuring a living wage, sustaining biodiversity and local environmental conditions and assisting an impoverished community to establish health care, child care and education, you will become the owner of some very wonderful stuff!

Creating a Trademark - Logo

Logos are nothing but the symbols designed to represent a particular entity. This entity may be a company, a product, a brand, a service or a device. Logos help to create an impact on the minds of people. To influence the masses, a logo should be an art of creativity, look attractive and be the only one of its kind. The company or brand image should be clearly reflected through its logo. When a logo is associated with the intellectual property of a company, then it is generally known as a Trademark Logo. This means the logos associated with the company are trademarked, such that the use of the same logo by others is prohibited. The trademark generally prevents the logos, Slogans and particular names associated with the company as it confers some rights to the symbol.

There are some infamous trademarks that we are familiar with which make a direct impact on our mind and are easily identifiable with the kind of product or service they represent. FedEx, Google, YAHOO, PEPSI, Cadbury etc. are some of the trademarks that immediately reflect the type of product or service. Trademarks are particularly useful in brand recognition as they tend to protect the brand.

From the legislative point of view, a trademark serves authoritative to the company by binding the company nationwide to prevent your competitor from misusing your logo. If it is infringed you can sue or take legal action to recover the financial losses to your company’s revenue or reputation.

Getting a trademark for your company or brand is a long term process which demands patience. The trademark is obtained from the Patent and Trademark Office. An initial search for previous trademarks or logos is conducted to avoid conflict with the new one. It takes months to file an application but once it is accepted and approved by the Authority, it is then published and the trademark is granted.

The trademark is represented as “™” and when it is registered with the government trademark office it becomes a Registered Mark represented as “®”. The Trademark provides its owner to use it exclusively or to lease it or allow use in franchise. The trademarks come under the jurisdiction of the particular state and country and need to be renewed over a particular time.

The different types of trademarks or logos include- mix of icon and text, an abbreviated text (logotype, wordmark, lettermark) and symbols or brandmarks (Icons). In special cases there may be a combination of all the above. The logo can be without company name. But some logos do have partial name of the company, as in Yahoo - Y! or Federal Express - FedEx or Sun Microsystems Logo etc. The slogans used with the logos are generally known as service marks and form part of the trademark. The slogan of ‘McDonald’s-I’m Lovin it!’ and SYNTEL - Consider IT Done are examples of service marks. The trademark logo can be designed by hiring a professional designer. The expert will be able to design the logo to reflect the image and the reputation of the company. The designers will take care of the copyright issues as well.

Use a Small Business Credit Card to Manage Your Business

One of the major concerns for those who have small businesses or who are just starting up with a business is financing. In the past, it obligatory to come up with a large cash that will be sufficient as working capital in order to put up business or even a small enterprise. Today, small businesses can take advantage of the fact that they can use small business credit cards to help them not only to start up a business but in managing it as well.

Can you really use a small business credit card for starting up your business? The answer is yes. Credit cards for small business can be of great assistance to prepare all the equipment you need to begin your business operations. Some of the equipment or device essential for a business is a computer, printer, a fax machine, telephone, or a cash register. With a small business credit card, you don’t have to buy all these things with cash. You can charge these expenses to your small business credit card and pay them off in installment mode the next month after you already open up business.

Credit cards for small businesses can also be used as your working capital. You can buy raw materials with your business credit card so you can start manufacturing your products right away or you can also wholesale merchandise that you plan to put on market and start selling right away. Afterwards, you can pay off these expenditures in a monthly basis using your small business credit card.

Another great advantage of credit cards for small business is when you get short on your cash flow in the middle of your business operations. Your small business credit card can truly come in handy in purchasing items or paying for services such as printing or shipping purposes that are urgently in need.

The benefits that small business credit cards give are truly rewarding. Speaking of rewards, most credit cards for small businesses offer great incentives for their card holders whether in the form of cash rebates, cash back programs or fee travel tickets. Since businesses usually purchase in bulk or in large packages, the opportunity to earn points equivalent to bonuses is much bigger than for those who use regular credit cards.

If you’re thinking about starting up your business with small business credit card, you are very much welcome to do so. Just remember the advice that applies for all those who own credit cards. Pay off your monthly charges on time and never put off one single payment.

It would be best to have a plan prepared on how you will pay for your purchases even before you purchase them using your small business credit card. This way, you can consider how much you can afford to pay and avoid exceeding your budget. Technically, this is really the only key in managing credit cards successfully whether it’s a business credit card or a personal credit card. Lastly, it is always recommended for businesses to open a regular business account in a bank as soon as the business becomes stable.

Free Criminal Record Background Checks

It is obvious that a company must take care when selecting their employees. Employees are representatives of the firm and are placed in positions of trust where they can have a detrimental impact on the business if they are not trustworthy.

This requires you to do background checks on potential employees, to find out as much as possible about their past. If you are able to discover whether or not your prospective employee has a criminal record, that information can be priceless. This is why criminal record checks are gaining in popularity.

Considering the vast amount of data on the network, a lot of individuals think they can get a free criminal record with just a few clicks of the mouse. However, this is rarely the case. One cannot simply search for a free criminal record and get the requested information. Even if results are returned, they might be old, or even fictitious. There is no way to tell.

In certain cases, a free criminal record can be obtained from the local police. However, chances are that this report will be incomplete. Government agencies and the police are subject to privacy restrictions and often refrain from including all information. There main focus is not to provide this type of information to prospective employers in the general public.

Fortunately for those who need personal information on individuals, there are private firms which gather and make available all kinds of personal information. These records include such things as death and marital records, arrest records, inmate information, sentencing files, sex offender records, court records, civil records, bankruptcy records, location and cell phone information, and much more.

This means that for people who have access to these mountains of information, background checks are easily accessed on the internet simply by having a membership. Such a membership gives members access to instant reports that provide information pertaining to criminal records, lawsuits, sex offenses, present address and address histories and the person’s relatives or acquaintances for up to a thirty year history.

This helps immensely in making the decision of who should or should not be hired. Although, such a membership usually costs a small fee, it is a very small price for safeguarding your business or family when, for instance you want to hire someone to do domestic work for you.

Indeed, criminal record searchs have been made mandatory by many firms - a move that has become necessary to accommodate demands by governments to ensure that no untoward incident happens especially with women employees. There are severe security concerns for employees working late at night or in unsupervised settings. Businesses providing staffing and temporary employment are especially sensitive to these requirements.

The members of two particular groups of workers must be above reproach in their personal and professional lives, with no arrests recorded in their pasts. Senior executives form one of these groups. A firm’s executives are its representatives before the public and also have unparalleled access to the firm’s most confidential and sensitive data. Their behavior has major effects both on the image the company projects to the outside world and on in-house morale and performance.

Employees who deal directly with the public and must handle cash or credit card transactions are a group where criminal records are very relevant. If you take a moment and reflect on the many people who often handle payments with cash or credit card payments, whether in person or by telephone, it becomes clear why a criminal record check and other types of background checks are extremely valuable and necessary to ensure the safety of fellow employees, and the well-being of the company.

Most General Investment Styles

Your investing style isn’t a blue-jeans-versus-three-piece-suit debate. It refers to your approach to stock investing. Do you want to be conservative or aggressive? Would you rather be the tortoise or the hare? Your investment personality greatly depends on your purpose and the term over which you’re planning to invest. The following sections outline the two most general investment styles.

Conservative investing

Conservative investing means that you put your money in something proven, tried, and true. You invest your money in safe and secure places, such as banks and government-backed securities. But how does that apply to stocks?

Conservative stock investors want to place their money in companies that have exhibited some of the following qualities:

- Proven performance: You want companies that have shown increasing sales and earnings year after year. You don’t demand anything spectacular, just a strong and steady performance.

- Market size: Companies should be large-cap (short for large capitalization). In other words, they should have a market value exceeding $10 billion. Conservative investors surmise that bigger is safer.

- Market leadership: Companies should be leaders in their industries.

- Perceived staying power: You want companies with the financial clout and market position to weather uncertain market and economic conditions. It shouldn’t matter what happens in the economy or who gets elected.

As a conservative investor, you don’t mind if the companies’ share prices jump (who would?), but you’re more concerned with steady growth over the long term.

Aggressive investing

Aggressive investors can plan long term or look only over the intermediate term, but in any case, they want stocks that resemble jack rabbits they show the potential to break out of the pack.

Aggressive stock investors want to invest their money in companies that have exhibited some of the following qualities:

- Great potential: The company must have superior goods, services, ideas, or ways of doing business compared to the competition.

- Capital gains possibility: You don’t even consider dividends. If anything, you dislike dividends. You feel that the money that would’ve been dispensed in dividend form is better reinvested in the company. This, in turn, can spur greater growth.

- Innovation: Companies should have technologies, ideas, or innovative methods that make them stand apart from other companies.

Aggressive investors usually seek out small capitalization stocks, known as small-caps, because they have plenty of potential for growth. Take the tree example, for instance: A giant redwood may be strong, but it may not grow much more, whereas a brand-new sapling has plenty of growth to look forward to. Why invest in stodgy, big companies when you can invest in smaller enterprises that may become the leaders of tomorrow? Aggressive investors have no problem investing in obscure companies because they hope that such companies will become another IBM or McDonald’s.